In 1999 the Blair Witch Project created a phenomenon. A pre-internet marketing campaign, devoid of lead actors and perfectly realised with a fleshed out back story, it generated monumental hype, suggesting the events and mythos of the movie were true. The fact that Cannibal Holocaust had done the same thing, twenty years prior, was rendered immaterial by the fact The Blair Witch Project was a bone fide masterpiece. A lesson in the craft of tension, horror and low budget filmmaking. It created a feeling of unease and genuine scares with seemingly little effort. But as seventeen years of imitators have shown us, it’s not as easy as it looks.Read the full article at The Reel Word:
http://www.thereelword.net/blair-witch-movie-review/
IMDB: Blair Witch
